Venkatesh Iyer stunned many after being roped in for a massive price of Rs 23.75 crore by Kolkata Knight Riders at the IPL 2025 mega auction on Sunday, November 24. Iyer entered the auction at a base price of Rs 2 crore and saw a massive bidding war for him by three teams. source https://www.indiatvnews.com/sports/cricket/venkatesh-iyer-shocker-kkr-spends-whopping-rs-23-75-crore-on-star-mp-all-rounder-2024-11-24-963221
Sports Broadcasting in India 2023: Everything you need to know about cricket, leagues and advertising
In India, cricket remains king with over 16,000 hours of live coverage shown in 2022, but other sports are also gaining ground. With the success of the Indian Premier League, franchise-based leagues have become more widespread, offering a greater variety of sports content. India's improved performance in international events has generated increased interest in sports overall, leading to growth in viewership.
source https://www.indiatvnews.com/sports/cricket/sports-broadcasting-in-india-2023-everything-you-need-to-know-about-cricket-leagues-and-advertising-2023-01-30-843338
source https://www.indiatvnews.com/sports/cricket/sports-broadcasting-in-india-2023-everything-you-need-to-know-about-cricket-leagues-and-advertising-2023-01-30-843338
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